Playtika | Redesigning Redecor
Redecor is a mobile interior design game by Playtika, where players design beautiful spaces while enjoying friendly competition. My goal for this project was to enhance the editor design experience and to support the game’s business goals by addressing two key challenges related to engagement and monetization.
Goal
Enhance player convenience and creativity with features that simplify design and purchasing flows.
Goal
Enhance player convenience and creativity with features that simplify design and purchasing flows.
Goal
Enhance player convenience and creativity with features that simplify design and purchasing flows.
Approach
Designed intuitive, player-first features with a focus on usability and creativity.
Approach
Designed intuitive, player-first features with a focus on usability and creativity.
Approach
Designed intuitive, player-first features with a focus on usability and creativity.
Impact
Increased engagement, smoother user experience, and improved monetization through streamlined features.
Impact
Increased engagement, smoother user experience, and improved monetization through streamlined features.
Impact
Increased engagement, smoother user experience, and improved monetization through streamlined features.
The Problems
1. No Simple Way to Resubmit Designs
When I joined Redecor, one of our main goals was to get players to create more designs, which would naturally lead to more use of in game currency and drive purchases - a common strategy in mobile games.
The problem was that players couldn’t easily edit or resubmit their existing designs, which made the process slow and frustrating. This led to fewer submissions and less engagement. The solution was clear: we needed a duplication feature to make redesigns quick and easy, encouraging players to participate more.
Limited Material Preview
At the time, Redecor’s material preview system only let players see two materials at once. If they added a third, the first would disappear, making it impossible to view their designs as a whole. It was frustrating and made the process feel clunky. On top of that, there was no way to buy all materials at once, which slowed everything down even more. We needed to fix this to make designing smoother, faster, and more fun.
Solutions
Quick Access to Previous Designs
I designed the redesign feature to give players two simple options: resubmit the same design or edit it before submitting. Both options are easy to use and keep things straightforward for players.
The always-visible design panel allows players to quickly make changes to any item they want. This keeps the process flexible and intuitive, making it easy to iterate and stay creative.
Unlimited Tagged Items Previews
I designed the purchase popup as a sheet that slides up from the bottom, keeping the design visible and unlimited tags exposed. This makes it easy for players to see exactly what they’re buying without disrupting their creative flow.
The Eye Tool allows players to clear all tags with a single tap, providing a distraction-free view of their design. This ensures a seamless and intuitive experience, enhancing both usability and enjoyment.
Design and Final Flow
A smoother, faster design experience with features that make buying items and redesigning easy and fun. Check out how these solutions keep players creative and engaged
Players Feedback After Launch
