Playtika | The Redecor Tournament
Redecor is a mobile interior design game by Playtika, where players design beautiful spaces while enjoying friendly competition. My goal for this project was to create a competitive feature that encourages players to design more, stay engaged, and come back to the game.
Goal
Encourage players to design more, stay engaged, and boost in game economy by adding a competitive layer.
Goal
Encourage players to design more, stay engaged, and boost in game economy by adding a competitive layer.
Goal
Encourage players to design more, stay engaged, and boost in game economy by adding a competitive layer.
Approach
Create a structured tournament flow that feels motivating, light, and intuitive, without disrupting the players’ creative experience.
Approach
Create a structured tournament flow that feels motivating, light, and intuitive, without disrupting the players’ creative experience.
Approach
Create a structured tournament flow that feels motivating, light, and intuitive, without disrupting the players’ creative experience.
Impact
After testing, tournaments showed strong positive results with revenue up by 5–9%, players submitting more designs, and higher engagement across all segments.
Impact
After testing, tournaments showed strong positive results with revenue up by 5–9%, players submitting more designs, and higher engagement across all segments.
Impact
After testing, tournaments showed strong positive results with revenue up by 5–9%, players submitting more designs, and higher engagement across all segments.
Why Bring Competition into Redecor?
Redecor players loved designing, but there wasn’t a system that encouraged them to keep creating once a design challenge was done.
We wanted to introduce a new competitive layer that made players excited to design more without making the experience stressful or too gamified.
Keeping It Fun, Simple, and Motivating
We introduced tournaments where players submit designs, earn trophies, and climb a live leaderboard.
Each tournament was short (48 hours), lightweight, and designed to reward players with prizes for creativity, not grind. This made the competition feel fresh, motivating, and easy to join.
Solutions
Designing for Motivation
I explored layout options through sketches and wireframes to find the clearest way to show trophy progress, rankings, and rewards.
The goal was to create a flow that felt competitive but still creative, with a clear sense of progression.
To help players stay focused on what matters, I added a visual line on the leaderboard to mark where the bigger rewards begin, making the goal feel more tangible.
Built to Scale
From the start, the feature was designed to support seasonal themes and dynamic events like Halloween, Christmas, and other special moments.
I also made UI choices to reinforce that flexibility: placing medals next to the top 3 positions for clear recognition, and using a color system that could adapt to different visual styles without breaking consistency.
This made the tournament feel fresh and celebratory while staying easy to repurpose throughout the year.
Solution and Final Flow
The Tournament feature added energy to the design flow — turning every submission into progress.
Players earned trophies based on their ranking, climbed the leaderboard, and stayed engaged through a dynamic, animated experience built to keep them pushing forward.
